Ortega Strategies Group is a public affairs and communications company offering creative and visionary strategies to solve complex problems through advocacy, civic engagement, leadership development and more.

Our Approach

Our tailored and dynamic approach allows us to meet our clients’ goals no matter the starting point. We deliver advice, roadmaps, and a variety of strategic, communication and advocacy services that are culturally informed, multilingual, and deeply rooted in the rich diversity of contemporary California.

Advancing Leadership & Organizational Effectiveness

We help build organizational capacity and expand public policy influence. Using assessment tools such as TotalSDI, we help leaders understand individual and composite strengths and weaknesses, helping to manage conflict and often uncovering opportunities.

  • Strategic Planning
  • Executive Search Strategy
  • Organizational Analysis
  • Team Building

Government Affairs

We plan and execute multi-faceted government affairs programs that impact public policy. Whether building trust with regulators and legislators, increasing community engagement, or creating lobbying campaigns, we help clients advance their interests through legislative or regulatory processes.

  • Lobbying
  • Government Relations
  • Community Engagement

Crisis Management

We work on the front-lines of reputation management and community engagement. Our efforts have helped public and private sector clients resolve high-stakes conflict and avert millions of dollars in regulation and legislative compliance costs.

  • Media Relations
  • Message Development
  • Workforce Communications

Public Affairs

We help clients harness the power of the collective for advocacy and engagement at local and state levels. Whether creating new networks or re-visioning existing ones, we connect our clients with key partners from business, not-for-profits, and government agencies to expand their reach and advance their messages.

  • Association Management
  • Community Engagement
  • Educational or Issue Campaigns

Communications Management

We create opportunities for clients to tell their stories to their most important audiences via earned media, op-ed writing, social media, newsletters, speeches, videos, annual reports and more. We draw upon our knowledge, skills and connections to open doors to a broad network of reporters and influencers.

  • Digital and Social Media Content
  • Website Development
  • Media Relations Strategy and Execution
  • Newsletters and Educational Materials


We’ve raised millions of dollars for political and non-profit entities. We help clients meet their goals and maximize their fundraising capabilities through program or event development and major donor or PAC solicitations.

  • Donor Identification and Recruitment
  • Event Planning
  • Database Development and Management


OSG has had its share of success over three decades in the public, not-for-profit, manufacturing, real estate and agricultural sectors. Among them:

Orchestrated creation of California Association of Mutual Water Companies for advocacy and technical education, leading to creation of a joint powers authority providing low-cost liability and workers compensation coverage for small water systems.

Assisted City of Rialto and its police department manage issues related to racial profiling and online business ethics.

Managed media relations for the International Longshore & Warehouse Union Local 13 during contentious contract negotiations in 2015, helping to avert a lock-out at the ports of Los Angeles and Long Beach.

Co-founded and grew Water Education for Latino Leaders as a forum serving more than half of California’s state and local Latino elected officials.

News & Views

Water Update: PFAS and the Cost of Cleanup

Water Update: PFAS and the Cost of Cleanup

Adan Ortega discusses the impacts to Fullerton’s water production and delivery system as a result of the lower PFOA and PFOS Response Levels (RL) announced by the State Water Resources Control Board

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Our Team

Adán Ortega

Adán Ortega


About Adán . . .

Adán has a history of handling complex strategic planning, and communications challenges excelling in the water and natural resources arena. He has 30 years of experience and understanding of resource and environmental issues through senior leadership roles in government, business, and environmental organizations throughout Southern California, California, and the United States.

Before creating OSG, Adán was Managing Director of Rose & Kindel; Vice President of External Affairs at the Metropolitan Water District of Southern California; Chief California Deputy Secretary of State; and Assistant General Manager of West and Central Basin Municipal Water Districts.

Adán is Chairman of the Mujeres De La Tierra Board of Directors, a Board Director of Sustainable Conservation, and a trustee of the Southern California Water Committee. He is a former board member of the California Water Commission, the State Board of Food and Agriculture, Heal the Bay, the National Audubon Society, and Whittier College.

Adán is a graduate of Whittier College.

Gabriel Dima-Smith

Gabriel Dima-Smith

Public Affairs Associate

About Gabriel . . .

Before joining Ortega Strategies Group, Gabriel served as a fellow for State Senator Ed Hernandez. His portfolio of policy expertise includes education, governance and finance, and veteran affairs. He touts that the most effective way to develop policy is to ensure that every community has a seat at the table.

Gabriel also worked as a staff assistant in the Office of Government Affairs at California State University, Pomona. During his time in the role, he assisted with all communication and outreach between local, state, and federal offices and the Cal Poly Pomona community. His duties included strategic planning, coordination, and implementation of legislative briefings, and campus advocacy days in Sacramento and Washington, D.C.

Gabriel is a proud U.S Army Veteran and a graduate of Cal Poly Pomona with a degree in Political Science, and Economics. When he has free time, he spends his days as a community organizer, fisherman, and wise-guy.

Susan Allen

Susan Allen

Administrative Director

About Susan . . .

Susan brings expertise in the areas of crisis management, conflict resolution, community relations, program development, workshop facilitation and grant writing.

Susan most recently served as Assistant Vice Chancellor for Student Affairs at the University of California, Riverside.

Her experience in public affairs includes handling managing tensions and resolving disputes between opposing groups related to a range of issues including product boycotts, fee increases, policy changes, race, gender and sociopolitical conflicts.

She holds a doctorate in Education Administration from Syracuse University, a masters in Counseling from Southern Connecticut State University and a bachelor’s degree in Psychology from University of Hartford.

Henry Vandermeir

Henry Vandermeir

Communications Partner

About Henry . . .

Henry Vandermeir began his career as a Computer Science instructor for the University of Maryland before becoming a project management training consultant for Mazda, IBM and other Fortune 500 companies. He has written more than 300 training manuals that have been sold to corporations, NGO’s, schools and universities around the world.

Almost two decades ago, Henry expanded his business, creating Internet strategies which include online advertising, web development, social media and other communication tools that merge an organization’s marketing strategy with their online presence.

Henry has also used his expansive skillset to help candidates and political organizations create successful outcomes, winning in areas that were seen as impossible.  As a result of using his skills within the political arena, Henry was named one of Orange County’s “2016 Most Influential” in government.

Henry has a Master’s Degree from Boston University.

Robin Murphy

Robin Murphy

Graphic Design Partner

About Robin . . .

Robin is an award-winning graphics designer whose professional career spans more than 25 years in infographics, illustration, and communications.

As a graphics editor, she was part of the Pulitzer Prize-winning news team at the Orange County Register and has also won numerous graphics reporting awards including Best of Gannett/Artist of the Year, Society of News Design, and Society of Professional Journalism. As a Senior Designer, Robin has created print and web design content for UC Riverside and Samuel Merritt.

A gifted visual storyteller, she has produced design and illustration for private aviation companies that include a Boeing supplier, Interaction Research Corp., one of the largest producers of airline safety cards, and Illustrative Evidence, a supplier of courtroom presentations.

More recently, she has produced graphic work educating city leaders and community on environmental measures to improve air quality in south Los Angeles.

Lori Vandermeir

Lori Vandermeir

Communications Partner

About Lori . . .

Lori Vandermeir has spent more than two decades designing websites and building communication strategies for corporate, nonprofit and political clients.  She has handled media relations and message development for local, state and national entities.

Lori served as California Communications Director for the National Organization for Women and National Communications Director for United Nations (UN) Women.

Through the strategic use of digital media and online marketing tools, Ms. Vandermeir has a history of helping clients better communicate with their targeted audience to build their brand and shape public opinion around controversial issues.

Lori has a Master’s Degree from Boston University.

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1370 N. Brea Blvd.
Suite 238
Fullerton, CA 92835



Ortega Strategies Group